You see – I’d help Skurty Kat – on one condition:
She had to follow my step-by-step instructions in Chapter 5: The Power of the Letter — in Copywriting and Life in General.
That way Skurty Kat would have a resource she could use over and over again — especially since she can’t count on me to sit by her side in the future.
Well guess what happened?
After just a few short hours — Skurty Kat had reorganized her copy… added in a few of my “can’t miss” tips for stronger copy… and had a solid sales letter with a great shot at becoming the next control!
So that got me to thinking – why should Skurty Kat be the only one to benefit from this exercise?
And that’s when I decided…