What’s the
#1 way to boost response on a new or fatiguing promotion? If you guessed writing a new headline – then pat yourself on the back!
But how do you decide if you’ve got a killer headline – or a flop? I’ve written headlines that doubled… tripled… and even quadrupled response and kept a promotion alive for many years!
In this 109-page book, I’ll give you my winning formula for writing a slam dunk headline! PLUS – I’ll show you step-by-step how I create winners for some of the biggest health mailers in the country.